As I mentioned before, Twitter is without a doubt a disruptive innovation in many different aspects and specially in premium text message/short messages (PSMS). As a definition, disruptive innovation is a term used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers. Twitter's traffic is growing by leaps and bounds. The latest statistics based on comScore are:
And based on the latest keynote by Twitter CEO Evan Williams, the numbers are simple staggering:
- 105 million registered users and they add 300k uses every day
- 3 billion API request a day (equivalent to Yahoo traffic)
- 55 million new tweets every day
- 600 million search queries every day
- 175 employees
- 75% traffic comes from third party clients
- 60% tweets come from third party clients
- 100,000 registered apps
- 180 million unique visitors on Twitter.com (you don’t have to be a user)
- FlockDB, their social graph database that they just open sourced, stores 13 billion edges
- They started using "Murder" a new BitTorrent platform to transfer files during development. This reduced the transfer time from 40 minutes to 12 seconds
- Made deals with 65 (telco) carriers
- 37% of active users use Twitter on their phone (@ev wants this number to be 100%)
What does this means for those companies that have their core strategy based on premium SMS? To be honest, I'm not sure. I do know that if your strategy is to offer text messages to DJs or SMS through TV tickers, then that's no a good long strategy. And as I mentioned previously, neither is a "joke" or "horoscope" subscription for $6.99. The bottom line is that it is hard as it is to fight against a trend such as Twitter, but it is even a bigger challenge to change someone minds about a brand or a product. Currently, Twitter is the de facto of users to communicate their thoughts to the world using mobile phones.
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